The Office of Career Services at SELU
The Office of Career Services at SELU and I created a mini SWOT analysis and a few deliverables when I went in for my interview for Graduate Assistant Position (GA) to showcase my skills.
Elyanna Bell
Office of Career Services Analysis
SWOT ANALYSIS
Strengths
Relevant content for SELU students
Variety of content (Reels, Singular, Carousel)
Event-driven content (set-up, employee interviews, trending sounds)
Consistent colors and aesthetic
Existing presence on SELU campus
Student-focused content (Student Worker Spotlights, Career Services employees focused content)
Tips on using the services throughout the semester
Weakness
Information overload
Inconsistent posting schedule
Low engagement levels
Opportunity
Alumni highlights to help gain credibility
Employer partnerships on social media
Using data to engage students
Getting feedback from students on ways to improve
Have more interactive content (polls, short-answer questions, emailing the student body to ask their success stories with Career Services)
Target content towards incoming students
Feedback emails to those who attended events (Have them sign up at the booth or entry to the event)
Threats
Algorithm changes
Students' preferences may change for content liked
Misinformation in posts can lose credibility in the Office
School closures
Deliverables
Caption: Hello Lions! 🦁I hope your summer break was relaxing! Be sure to visit the Office of Career Services to help find your dream job while you’re at Southeastern Louisiana University.✨
Get Started Today! Visit https://www.southeastern.edu/admin/career_srv/ or call 985-549-2121 for more information.
Instagram Story to increase traffic on the social media platform
Comments